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Tim Cook Executes

Tuesday, October 30, 2012

I wanted to make a note on the executive management changes at Apple.

In my opinion Tim Cook’s actions were not only necessary, but a turning point for the post-Jobs Apple. Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi form a strong cohesive team. Each has significant experience contributing to and delivering the products Steve envisioned. Scott’s departure (Browett barely merits a mention) is sad, and he deserves significant recognition and credit for his role in iOS. However, it was clear that his ambition had become disruptive and divisive. These changes feel right and perhaps a little overdue. I am left with one nagging question.

Who at Apple will envision the next 10 years of new products?

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