Escaping Price Battles Tested: Surprising Insight for Insurance Sales… 20 Years of Secrets
Escaping Price Battles Tested: Surprising Insight for Insurance Sales… 20 Years of Secrets
We’ve all been there—battling proposals where price feels like the only factor under the spotlight. It’s exhausting. How Any Agent Can Escape the Price Battlefield changed our approach. The book is a distillation of 20 years of hard-won wisdom, offering strategies that move beyond spreadsheets and premiums. Instead, we learn to focus on building trust, understanding risks, and aligning with clients on long-term solutions. The secrets aren’t flashy; they’re incremental—ask the right questions, listen more than we sell, and position ourselves as advisors, not just brokers. Since turning the pages, we’ve seen tangible shifts: fewer getLastminute migrations, more closed deals, and happier clients. Now, it’s easier to steer conversations toward value while staying firmly away from the edge of the table.